Five Tips to Grow your Practice: Weight Loss

Optimize your Website

• Content Marketing
  • Create content to engage your target audience. This could include blog posts, videos, infographics, and more about your practice.
• Online Reviews
  • For satisfied patients, encourage them to leave reviews on accessible platforms, including Google or Yelp. These reviews enhance your clinic’s credibility, which ultimately will attract more patients.
  • Start a google bussiness!
• Search Engine Optimization (SEO)
  • Invest in SEO so your content ranks higher in search engine results. Incorporate relevant key words for weight loss and your local community, as well as create new content consistently.

Social Media Advertising

• Posts
  • Create social media accounts for your practice. Post engaging and informative content including success stories, healthy tips, and general information about your practice to gain a wider audience for potential patients. Participate and foster interaction by staying active in the comments and responding to questions in messages.
• Ads
  • Invest in ads on Facebook or Google to increase traffic to your website. You can customize these ads to your target audience, as well as retarget for those who have previously interacted with your content.

Patient Referrals

• Incentives
  • Provide incentives such as discounts, free products, or cash rewards to current patients as motivation to refer others to your practice.
• Engagement
  • Make sure patients know this program exists through emails, discussing within the office at appointments, and on social media to increase participation.

Trade Shows

• Practices
  • Participate in trade shows and conferences to interact with similar businesses and businesses with the same target patient population. Attending these events not only allows to observe competition, but to gain new ideas and network for potential collaborations.
• Patients
  • Attending trade shows gives the ability to interact with your audience in person. Host giveaways, provide incentives, and promote your practice. Collect information from visitors at your booth to allow for future interactions.

Collaborations

• Generate Opportunities
  • Network with local practices or businesses promoting a healthy lifestyle (ex. gyms) and come up with cross-promotions to send each population to each other’s business or create shared events the community can participate in.

For more information contact our Compounding Account Manager, Nick DiStefano, as customer.service@prestonspharmacy.com with any questions or if you would like to book a general or in-depth weight loss consultation. We are here to help you succeed!